Brought in at an early stage, the work evolved into end-to-end direction of the product experience.

Travelcircus was scaling across markets while undergoing a rebrand. The product lacked structure, with key parts of the journey unclear, inconsistent, and difficult to navigate.

I defined how the product is structured, understood, and used — shaping the experience across the full journey, from discovery to checkout. This included introducing usability research, identifying drop-offs, and guiding decisions that improved clarity, reduced friction, and supported growth.

Developed in parallel with a rebrand led by Sergio de Carlos, translating the brand direction into a coherent product experience.