Amarte
Refining luxury skincare experience.
A creative direction exploration for Korean skincare brand Amarte, focused on bringing greater clarity, restraint, and cohesion to the commerce experience.
The work explored how editorial composition, typography, imagery, and motion could reshape the perception of the brand across key touchpoints — from navigation and product discovery to product detail pages.
Rather than adding complexity, the direction aimed to reduce visual noise and allow the products, textures, and photography to lead the experience. Interface systems were simplified to create a calmer rhythm, clearer hierarchy, and more intentional interaction flow.
Alongside the visual direction, the work also revisited key UX patterns across navigation and product presentation — improving discoverability and usability while maintaining a premium aesthetic..
ENGAGEMENT
Creative Direction
YEAR
2021