Made
Product variation integrated as part of the journey.
Brought in to address how product variation is structured within the purchase experience.
Many products offered multiple configurations, but the way these were presented made comparison difficult and slowed decision-making.
The issue wasn’t the number of options — it was how they were organised.
I proposed two interaction models — a dedicated customisation flow and an integrated in-page system — to test how structure impacts clarity and conversion.
ENGAGEMENT
Experience & Performance
Product Design
YEAR
2021