Wolf&Badger

Developing a typographic direction for a pop-up launch identity.

ENGAGEMENT

Art Direction, Editorial & Print Design

YEAR

2017

CREDIT

Art Direction & Design — Olga Fiodorova
Client — Wolf & Badger

INTRO

Created a printed invitation for Wolf & Badger’s London pop-up launch, using typography and material contrast to express the brand’s positioning.

The work explores hierarchy, spacing, and texture — combining restrained composition with tactile finishes to create a sense of anticipation and occasion.

A minimal visual language was used to balance clarity of information with a more expressive, fashion-led aesthetic.

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