Wolf&Badger
Typographic direction for a pop-up launch identity.
Created a printed invitation for Wolf & Badger’s London pop-up launch, using typography and material contrast to express the brand’s positioning.
The work explores hierarchy, spacing, and texture — combining restrained composition with tactile finishes to create a sense of anticipation and occasion.
A minimal visual language was used to balance clarity of information with a more expressive, fashion-led aesthetic.
ENGAGEMENT
Art Direction
Editorial & Print Design
YEAR
2017