Missoma
Evolving the brand through digital experience.
I shaped the digital design direction for Missoma’s mobile experience, exploring how the brand’s distinctive visual language could extend into interaction, navigation and product discovery.
The work established a more expressive and coherent approach across key customer journeys — bringing together editorial imagery, typography, interface behaviour and product presentation to create an experience that felt distinctly Missoma while remaining clear and intuitive to use.
ENGAGEMENT
End-to-End Direction
Creative Direction
CREDIT
End-to-End Product Direction — Olga Fiodorova
YEAR
2022